We Amplify Authentic Stories

PR-marketing that generates brand value

At YPR Canada, we’ve mastered the skill of using earned and social media to bring organizational growth and generate added revenues.

Social Media

YPR specializes in growth marketing on social media by using artificial intelligence and engagement techniques deployed by humans to organically scale the number of followers and increase the engagement for each platform. We master the art and science of growing scale and engagement on social media within the relevant ecosystems. We also use our expertise in data and analytics to constantly adapt our approach.

Media Positioning

Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.

The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.

The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.


Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.

Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.

The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.

We create brand equity through earned and shared media

Our Work

We position your brand's story with the media.

Le Journal de Montréal • 18 March, 2019

A bolt of lightening hits the towing and jump starting business

By modernizing the service in the digital age, the Quebec based company Boostmi is hoping to take advantage of the current craze in the sharing economy to compete with CAA-Quebec in the towing-booster industry.

Le Journal de Montréal • 19 February, 2019

The Laurentians are calling out to film makers

Already highly courted by film and television producers, the Laurentians want to attract even more filming. Foreign producers, writers, and directors have spent a few days in the region in recent weeks to discover the cinematographic potential of the area.

Les Affaires • 18 February, 2019

ETF: How the National Bank Investments division plans to fit in with the competetion

In an ETF market dominated by Vanguard, iShares, and BMO, the National Bank (NA) wants to stand out with active management and niche strategies. In an interview, Annamaria Testani, Vice President, National Sales at National Bank Investments (BNI), explains the strategy of the Montreal financial institution, which has just launched its first four exchange-traded funds (ETFs).


What We Do

We generate brand value and added revenues through strategic communications.

Public Relations

Through strategic communication, we build mutually beneficial relationships between an organization and its public following.

Web & Graphic Design

Together with our experienced designers, we plan, create, and then project our ideas via the media with quality visual and textual content.

Brand Journalism

We create authentic content that inspires, touches or moves the brand’s followers to reinforce brand loyalty.

Analog Experiences/Stunts

We create memorable brand events that can then be leveraged online by our team of expert storytellers and producers, further reinforcing engagement with the defined audience.

Social Media

Our highly skilled team knows how to make the best use of online communications channels that are dedicated to community-based input, interaction, content-sharing and collaboration.

Online Earned & Paid Media

We leverage a brand's online presence by engaging the user in a specific social context.

"YPR's unique and strategic approach to projects is of great value to us. Their keen understanding of traditional and social media generates accurate, high quality results.

-Marie-Claude Bacon, Senior Director, Corporate Affairs services, Metro-Richelieu

About Us

We help organizations increase revenues and create brand equity through strategic communications. We use earned and shared media to generate brand awareness via social networks and traditional news media. We are the leading experts in the creation, positioning and amplification of authentic stories within defined ecosystems.

Our Team

Contact Us

HQ - Montréal
75 Queen Street, suite 1400
Montréal, Québec H3C 2N6

952, Queen Street West
Toronto, Ontario M6J 1G8

New York
395, Hudson Street - 8th Floor
New York, NY 10014

Yanik Deschênes, APR, LL.B