We Amplify Authentic Stories

PR-marketing that generates brand value

At YPR Canada, we’ve mastered the skill of using earned and shared media to bring organizational growth and generate added revenues.

Authentic Content

Our team of brand events specialists have developed multiple analog experiences and stunts to create memorable moments that can be leveraged online. 

Expert storytellers, our team of former journalists and renowned producers create narratives that will connect and fuel engagement within a defined online audience.

Media Positioning

Despite media fragmentation, media positioning still has massive value as it will always be the most credible communication platform. Our team of seasoned PR practitioners work closely with media outlets to develop partnerships to maximize exposure and coverage for the client.

The stories we develop with our clients are specifically designed to benefit the reader or viewer. We never email blast reporters with a generic news release. We favour quality over quantity and we work one on one with reporters to customize the story for each type of media.

The stories that we pitch always meet the highest standard of honesty, veracity, and authenticity. We have more than 20 years experience in media relations and have positioned major stories in all major media outlets in Canada and the U.S.

Amplification

Neither great online stories nor brilliant media coverage is enough to reach a large number of viewers.

Our data analytics and paid media experts stimulate the content and stories positioned within a client targeted ecosystem.

The online stimulation is maximized through the identification and creation of social identities best suited to engage the user in a specific social context.

We create brand equity through earned and shared media

What We Do

We generate brand value and added revenues through strategic communications.

Public Relations

Through strategic communication, we build mutually beneficial relationships between an organization and its public following.

Web & Graphic Design

Together with our experienced designers, we plan, create, and then project our ideas via the media with quality visual and textual content.

Brand Journalism

We create authentic content that inspires, touches or moves the brand’s followers to reinforce brand loyalty.

Analog Experiences/Stunts

We create memorable brand events that can then be leveraged online by our team of expert storytellers and producers, further reinforcing engagement with the defined audience.

Social Media

Our highly skilled team knows how to make the best use of online communications channels that are dedicated to community-based input, interaction, content-sharing and collaboration.

Online Earned & Paid Media

We leverage a brand's online presence by engaging the user in a specific social context.

"YPR's unique and strategic approach to projects is of great value to us. Their keen understanding of traditional and social media generates accurate, high quality results.

-Marie-Claude Bacon, Senior Director, Corporate Affairs services, Metro-Richelieu

About Us

We help organizations increase revenues and create brand equity through strategic communications. We use earned and shared media to generate brand awareness via social networks and traditional news media. We are the leading experts in the creation, positioning and amplification of authentic stories within defined ecosystems.

YPR was founded in 2015 by Yanik Deschênes, APR, LL.B. Head of Global Communications at Sid Lee and former President of the AAPQ (Quebec Association of Advertising Agencies) and Director of Corporate Affairs at Walmart Canada.

Our team of seasoned PR practitioners, former journalists, renowned TV directors and producers, web developers and designers, social media geeks, data analytics experts and brand events specialists come together under the YPR brand to serve clients in Montreal, Toronto and New York.

Contact Us

Yanik Deschênes, APR, LL.B
President
YPR Canada
Montréal
75 Queen Street, Suite 1400
Montréal, Québec, H3C 2N6
Canada

Toronto
952 Queen Street West
Toronto, Ontario M6J 1G8
Canada

New York
12-16 Vestry Street, 6th Floor
New York, NY 10013
United States